FIAT | Operation No Grey Fiat 26 jun 2023 As of today, FIAT stops producing grey cars. The decision was made to enhance the importance of colors in life, embodying the Italian way of living and reaffirming the Brand’s New Dolce Vita value. In the “No More Grey” video, FIAT CEO Olivier Francois aboard the new Fiat 600 takes a deep dive into color, under the claim “ITALY. THE LAND OF COLORS. FIAT. THE BRAND OF COLORS”.