Pues aún viene una vuelta de tuerca más a los coches "escalados" : equipamiento opcional disponible por suscripción (normalmente cuota mensual y luego anual o trianual, en USA) ...normal, tanto aplaudir a Tesla, pues dos tazas...
"Since 2018, the Remote Software Upgrade has enabled BMW drivers to keep their vehicle up to date with the latest software, just like with a smartphone. The new functions can be downloaded and installed over-the-air. This is particularly convenient and extremely fast: even for extensive upgrades, hardly more than 20 minutes of pure installation time is required.
With Remote Software Upgrade, BMW also offers its customers maximum flexibility and security when booking optional extras at a later date – regardless of whether the vehicle is new or used.
BMW already offers its customers digital services and additional vehicle functions in the form of digital after-sales, some of which are deeply embedded in the vehicle’s software. Currently available examples of these services are the High Beam Assistant, Active Cruise Control (ACC) driver assistance system with Stop & Go function, BMW Driver Recorder, BMW IconicSounds Sport, and Adaptive M Suspension (the offer may vary in individual markets). In the near future, additional functions will be added that can access the vehicle’s existing hardware and software, such as certain comfort functions or driver assistance systems.
In addition, BMW will offer an even greater degree of flexibility in terms of booking periods in the future. Customers will benefit in advance from the opportunity to try out the products for a trial period of one month, after which they can book the respective service for one or three years.
With the option of subsequently booking additional vehicle functions via the ConnectedDrive Store, BMW is strengthening selection and personalisation for customers, offering them maximum flexibility. BMW provides the hardware and software in the vehicle ex factory for the implementation so that it can be adapted later on as required and in accordance with customer preferences. If, for example, vehicle functions were not yet requested at the time of purchase, they can be added later. A second owner thus can configure the used vehicle according to their own wishes."